According to Salesforce, 88% of B2B and B2C customers said that a brand’s trustworthiness mattered more in 2020 than it did in 2019. Travel advisors are strictly vetting suppliers and bringing business to partners they know will deliver and make the process as easy as possible.

So here I am, heading back to the jetway for a long awaited adventure. My last FAM (familiarization) work trip was to Jackson Hole back in Feb so it’s fitting that my first FAM post-pandemic is back to Jackson Hole.

To me, Barbados is home. The same goes for a lot of others, even without the family ties. Barbadians are some of the warmest and most welcoming people I have met while traveling the world.