In the before COVID world, or as I like to call it BC (before COVID), most hotels were able to amble along by sitting back and waiting for the booking requests to roll into their inbox. In a post-COVID world, the booking requests aren’t necessarily falling into those inboxes. Teams are going to have to find business through their own methods & likely the competitive landscape is going to be vastly more crowded than many anticipated.

According to Salesforce, 88% of B2B and B2C customers said that a brand’s trustworthiness mattered more in 2020 than it did in 2019. Travel advisors are strictly vetting suppliers and bringing business to partners they know will deliver and make the process as easy as possible.

I’m sure the majority of us have been on a coronacoaster this year: the ups and downs of a pandemic. One day you’re loving your bubble, doing workouts, baking banana bread and going for long walks and the next you’re crying, drinking tequila for breakfast and missing people you don’t even like… I hope I’m not the only one.